Content Development and Graphics for Websites, Books, Magazines, Company Profiles, Newsletters, E-Mailers
Corporate Communications, Brand Management, Digital Marketing, Social Media Marketing, Online Promotions, Media Campaign Planning, CSR
Editing, Proof-Reading, Printing & Publishing of Books & Magazines, Websites, Personal Portfolios, Company Profiles
Career started with Indian Architect & Builder. Subsequently associated with leading design and architecture magazines of the country; including Society Interiors, Design Digest, House Layouts, Inside Outside. Forays into newspaper writing (as Columnist for The Times Of India, Baroda), into digital media (with the earliest CD-ROMs; one on Vastushastra and another on Indian Tourism) Television serial scripting (décor-based shows) such as Aashiana on Zee TV.
Sydney: Children’s education – conducted art and craft workshops for young kids, children’s stories! • Marketing and brand building – gained insight in international businesses and marketing
Freelancing with magazines like Inside Outside Consulting Editor for Femina Book Of Interiors (a WWM – Times Group publication – which eventually metamorphosed and started off as BBC Good Homes!) Conceived and launched Insite (the official publication of the Institute of Indian Interior Designers-IIID) in March 2008, was the Editor till July 2011
Book: "Places (Re)-Discovered" – Editor, where the challenge was to compile assorted students' work (winning entries of the LIK Trophy of NASA) in a coherent, comprehensible format; published by Akar Unlimited.
Portfolio for Designers Group – Author-Editor of the compilation, spearheaded the brand building and strategic planning initiative by the firm (which included revamping the company’s corporate image – through refurbishing their stationery, website, and publishing a stylish portfolio in the form of a hard-bound 250 pg book)
‘50 luxury apartments in India’ – Author-Editor, involving huge amount of research and data/material procurement and shortlisting the 50 most appealing designs for further processing. The data was then compiled – with each selected entry assembled in a standard template. Tailored to appeal to professionals as well as design-lovers, the book published in October 2012, by White Flag Media and Communications , has sold over 10000 copies. Writing monographs on architects such as Ar. Hafeez Contractor, Ar. Sanjay Puri and Ar. Hiren Patel are all Works-in-Progress! Thorough research of their work-style and body of work and then writing a critique on their personal mode/style of architecture – is an enjoyable learning experience.
• The Future Of Design; www.tfod.in - Eventually the path led to the digital world – with TFOD, a professional networking platform positioned to grow into an online global community of art, architecture and design! IMAP Systems – revamped the website of IMAP Systems Pvt Ltd - a web design & development outfit; also makers of TFOD Online content creation: for websites, newsletters and e-mailers. www.sameerchawda.com - personal website for professional photographer Sameer Chawda. Revamped it to a fully responsive format! www.auragalleria.com – a responsive online selling site for Ahmedabad-based designers Archana and Amit Shah